So what would you rather have – Memories or a few dollars more ? … Here’s what i mean
Pick up a book to read. The touch of the book’s cover sends electrical impulses rushing through your nerves, which excites neurons in the brains and an image springs to your mind. A crisp day in October, you are standing in one of the most beautiful places on this earth. A quaint shop located at the edge of a mystical village, set on sun-kissed plateau high in the mountains, where time stands still. Houses are made of massive stone blocks and mortar, beautifully hand decorated with local motifs, carved wooden doors more than 300 yrs old. Streets are paved with cobblestones. To get to the next town, you either trek down a winding mountain path for 45 minutes or wait for a bus that runs every hour. Just round the corner is a cafe, you can smell a freshly baked chocolate cake – which on this cold day, will be heavenly with a frothy cappuccino while you excitedly leaf through your new book.
Or does the book conjures up memories of you sitting huddled in front of your GRS, late at night. Searching frantically through multiple websites or comparing prices from a hundred sellers on amazon, and then waiting for days or weeks for the book to arrive? Or worse … none at all.
I don’t know about you, i unabashedly prefer the first memory.
That was exactly what i experienced a couple of evenings back when i picked up a book for a bed time story for my son. The book in question is a simple but beautiful children’s book called ‘The Snowstorm’ by Selina Chönz & Alois Carigiet. Coincidently the book is set and was bought in the same village described above – Guarda, in the Engadine region of Switzerland, where the hero of the book, a boy called Ursli, supposedly lived.
So the original question again – the memories of having acquired an object or an experience in a special place are exactly that – special. Rather than saving 7 dollars (or Swiss francs) by ordering this book over the internet. Then in a giant warehouse someone unceremoniously lumps the book into a cardboard packet, ticks a box on a checklist, pastes a barcode with your customer code printed across it and moves on to the next ‘special delivery’. Surely a cheaper way, but so much more dull. And saving 7 dollars, won’t exactly make you a millionaire, will it?
Just thinking of the fantastic time that we had over there, makes me want to go back there. Maybe we go back there in Spring. Till then, a taste of that beautiful place.
Many thanks to our wonderful swiss-greek couple friend who introduced our kids to the other Ursli book. If you have kids, buy this book for them. And while you are at it, encourage them to gather some experiences that they will remember for times to come.